ActivSMS

According to the GSM Association 50 billion messages were sent in the UK in the first three months of this year alone! The success is attributed to the technical simplicity and the ubiquity of mobile phones. The use of text messages in business has only been realised recently. From a business perspective the ability to send SMS messages directly from GoldMine has many advantages.

Unlike email the SMS medium can contact your target audience directly at any time. Of course such power has to be used carefully for permission based marketing only.

Companies can send out content specific SMS messages to inform customers of new services, product update information, and reminders for renewals, etc.

Text messaging can also be used to communicate with staff members. For example contacting an individual member of staff of the need to call the office, or to broadcast to all staff members the date of a company meeting.

The text messaging solution for GoldMine from Activip called ActivSMS includes the following features:

Recognises GoldMine's filters and groups for sending text messages en mass Templates can be created for personalised messages Sends to both GoldMine's primary and additional contacts A signature can be inserted into each text message Records a GoldMine history item for each text message sent

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